The people behind the lovely Babington House - the home of Cowshed spa - opened a city pad in Soho today.
The Dean Street Townhouse has luxurious four-poster beds, stand-alone bathtubs and all the Cowshed goodies you can smuggle into your suitcase.
Built in a 39-room Georgian townhouse, rooms come in all sizes from 'tiny' to 'bigger'. Tinies start at £95 per night - perfect for a recession-chic mini break.
For us Londoners, it also has an all-day dining room serving British favourites - I've got my eye on the Bramley apple pie.
So now you have an excuse to be lazy cow in central London - as if you needed one.